Campaign Logo & Tagline
The meaning of the dandelion for the campaign is that as dandelion seeds disperse in the wind, they are spread to new places and bloom into the yellow dandelion flower. This captures the goal of our mission—spreading awareness and compassion across communities, much like the seeds spread to new grounds. Each seed symbolizes a dog embarking on a journey to a better life in a loving home. Additionally, the logo contains the shape of a dandelion illustration on the alphabet “I.”
The tagline translates to English: “Spreading Hope: Finding New Homes for Farm Dogs.”
Business Card
It is circular, indirectly representing the outline of a dandelion. I used the color "Hope," which represents our campaign.
Letterhead & Envelope
This is our letterhead design, featuring a curved edge in the top left corner to match the rounded shape of our business card.
I intentionally designed the opening flap for the envelope in a circular shape with a dandelion illustration inside.
Brochure
The brochure is tailored for the upcoming campaign event, “Dog Yoga Day.” It provides detailed program information and introduces the rescued farm dogs who will be present at the event, creating opportunities for attendees to interact with them and potentially consider adoption.
Flyer
The flyer is designed to attract people to adopt dogs. It features a compelling call-to-action statement and a mobile number for the campaign, making it easy to reach out.
Poster
These posters are for rescued farm dogs seeking new homes. They feature high-quality dog portrait photos, dog profiles, a mission statement, a call to action, and social media links. Additionally, the poster emphasizes these dogs' transformational journey from rescue to rehabilitation and adoption.
Dog Tag
Our campaign design includes a dog tag that helps people easily recognize supporters of our cause and the farm dogs they are associated with.
Dog Treat Package Design
These dog treats also serve as a platform for advertising the campaign, raising awareness about farm dogs, and promoting dog adoption through innovative packaging design.
Endcap Design
The endcap shelves showcase posters, dog treats, and a campaign mission that raises awareness about adopting farm dogs. This setup is intended to engage customers and encourage them to support farm dog adoption through thoughtful placement of informational and promotional materials.
Van Wrap Design
Advertise the campaign using a van wrap with a compelling call-to-action statement and the campaign’s website address for more information. Introduce dog adoption and incorporate a dandelion illustration, showing seeds spreading to the logotype.
Web Design
This is the campaign's homepage. The main navigation includes the About, Research Materials, Adoption Center, News, and Support/Volunteer sections. I selected a hero image of a dog with dandelion seeds spreading, which strongly relates to our campaign visuals.
The homepage contains the campaign's vision and mission, brief information about the research, dog pictures that introduce adoption, news and events, and a donation section.
The most highlighted section of the homepage is the adoption section, where pictures of dogs are listed randomly in circles. When users hover their mouse over these circles, the dogs' images will be tinted with a darker background, and their names will be shown along with a CTA button for more information about the dogs available for adoption. I made this design choice to encourage more user interaction and create an eye-catching effect.
In the last section, I wrote an impactful statement for visitors on my website, in Korean: “새로운 삶을 기다리는 무수한 농장개들이 민들레 씨앗처럼 널리 퍼져나가 따뜻한 가정에서 아름다운 꽃으로 피어나는 그 날까지 힘을 모아 나가겠습니다.” This translates to "We will continue to work together until the countless farm dogs waiting for a new life spread far and wide like dandelion seeds and bloom into beautiful flowers in warm homes."
If you would like to see the live website design, please scroll down and watch a video!
Web Design Video
Campaign PSA Video
The illustrated video encapsulates the mission of the Dandelion campaign in abstract form.
